Towards net-zero?

Never before have more companies had net-zero targets, and never before have the CO2 emissions been higher. What is stopping companies from acting and what factors can help them move forward? These were my research questions for my masters' thesis Net-zero transition for companies – hindering and supporting factors.

I interviewed nine professionals in sustainability, both consultants and in-house experts.

From the interviews, three types of factors emerged:

  1. Internal factors - those that the companies could influence themselves, both hindering and supporting.

  2. Value chain factors - the type of factors that the companies could only influence but not fully control, both hindering and supporting.

  3. External factors - those that the company could only influence to a minimum.

Hindering and supporting factors for net-zero

Supporting internal factors 
  • To put carbon emissions in bonus schemes and score cards

  • Awareness and competence in where emissions come from and how they can be reduced

  • To ensure financing for the investments needed to cut the emissions - ideally through internal funding so that individual business units don't have to take the hit

  • To break down the targets for each business entity & set ownership

  • To have values and a culture which supports making decisions towards net-zero

Hindering internal factors 
  • That the real action from targets to reductions is slow

  • Money is getting in the way of net-zero. The investments have an impact on the bottom line.

  • There are often conflicts of interest, one target to reduce carbon emissions can stand in the way of financial targets, quality targets or targets related to safety

  • Net-zero targets get in the way of bonuses and power. By reducing emissions, managers might not meet their financial targets and risk being demoted.

Supporting value chain factors 
  • Customers are a supporting value chain factor, often pushing their suppliers to reduce their scope 1, 2, and 3 emissions so that the clients can reduce their upstream Scope 3 emissions.

  • Another supporting factor to make reductions happen in the full value chain are new types of collaboration across the value chain. To move beyond the transactional types of interaction towards more collaborative, innovative, and long-term collaboration.

Hindering value chain factors 
  • Customers can also be hindering factors, pushing prices down and not being willing to pay the green premium price.

  • Scope 3 emissions are difficult to measure and much of it is either spend-based with little transparency or based on emission factors and not real data. 

  • Scope 3 emissions are also hard to reduce because the largest source of the emissions could be three tiers up your supply chain.

  • Acquisitions and divestments can also influence emissions negatively if understanding the GHG impact from them is not there

Supporting external factors 
  • Investors and shareholders are also very powerful drivers for companies to change. Many of them have pushed companies to act and continue doing so.

  • Legislation is pushing the companies to reduce emissions. 

  • Companies with bold targets and actions towards net zero increase their chances to attract and keep talent 

  • The companies' image and reputation get better when they can show real reductions of emissions

  • Reducing emissions now is something which can mitigate future risks if legal pressure increases

Hindering external factors 
  • Investors and shareholders want their dividends, not always emission reductions. This is a hindering factor which makes it hard for the companies to cut their emissions if large investments are needed that will affect the profits.

  • The effects of climate change are in the future, not in the next quarter. This reduces the sense of urgency and makes the risk hard to understand.

  • It is risky to be a frontrunner. Companies testing out new ways, investing largely in carbon reductions face larger risks than their more middle-of-the-road peers.

  • The expectations, and financial growth as such has a negative impact on the global emissions

  • Lack of accountability and litigation if companies set targets that they don't meet

After 10 years of working with sustainability, I can see how the drivers have become stronger. Despite the EU's slowdown of legislation such as CSRD and CSDDD, I still meet many companies who want to reduce their emissions. I meet banks and investors who give cheaper loans if you have and meet your targets, and I see better reporting and GHG accounting.

When will we see the CO2 emissions go down?

Want to read my findings? Here is the full thesis.  


Abstract Net-zero transition for companies – hindering and supporting factors.

Johanna Flood

The emissions of greenhouse gases need to be cut by 45% between 2010 and 2030 and reach net-zero by around 2050 (IPCC, 2018) to limit global temperature-rise to 1,5 degrees C. More companies are committing to net-zero emissions, but the overall emissions of greenhouse gases in the world are still going up, and previous research shows that there is an implementation gap and lack of plans in companies. This thesis examines the hindering and supporting factors for companies’ net-zero transition. It is also exploring how SBTi, sustainability reporting, and sustainability ratings influence the net-zero transition in companies according to sustainability practitioners.

The key findings are that companies alone cannot do the net-zero transition; they are dependent on other stakeholders and factors such as investors, customers and suppliers. Investors and customers are strong drivers for some companies to make the transition to net-zero, but they are also the strongest hindering factors not wanting to pay extra or sacrifice dividends for the transition in companies’ value chains. Companies are also dependent on their suppliers and customers to measure and cut their value chain scope 3 emissions. To reach net-zero, new ways of collaboration are needed across the value chain. Internally, the implementation has not started properly in many companies. The key hindering factor internally is money, the investments needed will impact the profits, and often bonuses of managers, and GHG emission reductions need to be valued on the same level as money.

Investors and financial actors play a large role pushing companies to set net-zero targets through SBTi. SBTi is a key framework to make companies cut emissions in line with science, but its control mechanisms are weak. If the control mechanisms are strengthened through audits, accountability and litigation, SBTi has the potential to be a very strong supporting factor for companies’ net-zero transition. Sustainability reports and ratings are the way companies communicate their net-zero performance with their stakeholders, but the reports are a polished truth, and it is difficult to understand the net-zero performance in companies. Ratings such as CDP do not reward emission reductions enough, instead they reward processes and documents which can make the companies look greener than they are.

Keywords: Net-zero, transition, SBTi, sustainability reporting, sustainability ratings, CDP

Here is the full thesis.